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My "Unforgettable" Card
As I recommend (and as you'd probably expect), I have more than one
card, and use different cards in different situations. I use this card as
an example of what can be done with a "template-based" online
printing service. Attractive, isn't it? Here's why I ultimately chose this
design:
- It's eye-catching — more colorful than the vast majority of cards,
and it has an immediately recognizable image on it.
- It conveys an emotion-laden benefit. After all, who DOESN'T want to
be "unforgettable"?
- A subtle benefit (which I honestly hadn't considered at first) is
that two famous songs ("Unforgettable" and "Mona
Lisa" by Nat King Cole) often come to mind when you see the card.
I've had several people tell me that they find themselves humming
those songs all day ... which reminds them of my card.
- I use an unusual title, "Business Card Guru", which
attracts attention and illustrates a sense of humor.
- I kept my text up fairly high on the card. It's unlikely that any
important info will be lost if someone cuts my card to fit it into a
Rolodex.
- Did you notice that my web address is larger than my name or any of
my contact information? That's deliberate. I want people to VISIT MY
WEBSITE when they get this card.
- It was easy. I created this at an online printing service; I just
browsed until an idea struck me. The high-quality graphic was
already available, which saved me time.
Now is this a perfect card? No. And since I've moved, the contact information is out-of-date; in fact, I believe I'll leave my address off next
time. But I wanted to show you two things:
- What can be done, and how attractive a card can look, even if you
don't hire a graphic designer; and
- The reasoning behind the decisions I made as I created the card.
Hopefully this will help get YOUR "creative juices" flowing. |
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